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Marketing Strategy of Company TATRA, a.s.
Svoboda, Ondřej
;
Kunčický, Jan
(referee) ;
Šimberová, Iveta
(advisor)
This master’s thesis deals with the analysis of the company TATRA, a.s., identification of new markets in the Arab Region for heavy trucks and the concept of marketing strategy.
Detailed record
Marketing Strategy of Company TATRA, a.s.
Svoboda, Ondřej
;
Kunčický, Jan
(referee) ;
Šimberová, Iveta
(advisor)
This master’s thesis deals with the analysis of the company TATRA, a.s., identification of new markets in the Arab Region for heavy trucks and the concept of marketing strategy.
Detailed record
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